Buchalter Shareholder Eric Kennedy presents: New SAG-AFTRA Influencer Agreement and Influencer-Produced Sponsored Content Waiver: Key Provisions, New Opportunities, Strafford CLE. March 30, 2022.
Recorded event now available
The influencer marketing industry’s value is expected to be close to $15 billion in 2022. As COVID-19 has impacted how performers engage on social media, the SAG-AFTRA responded. In 2021, SAG-AFTRA and the Joint Policy Committee (JPC) approved its new Influencer Agreement. The agreement seeks to protect both the performer and the union’s jurisdiction.
Listen as our authoritative panel of IP attorneys examines the Influencer Agreement’s key provisions and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.