November 06, 2025|Press

Lauren Spahn Quoted in The Wrap

Protecting Your Likeness From AI: What You Need to Know

By: Roger Cheng

Because some AI models scrape public data or feeds from social media, keeping a low profile is a good way to prevent your information or likeness from being ingested. When it comes to Sora, if you don’t want your likeness to be used, don’t upload your image and give it permission (that sounds obvious, but the lure of putting yourself in a wacky AI video has been difficult to resist for many —including me).

But for high-profile figures like movie stars or athletes, that’s impossible. Spahn said there are tools that let you alter your images with “invisible” changes that make it impossible for the images to be manipulated or duplicated.

“I suspect many celebrities have already begun incorporating discrete mechanisms” like this, Spahn said.

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