Shareholder Oren Bitan was featured in Beverage Wholesaler for his work representing Breakthru Beverage California (BBC) in their lawsuit against Golden State Cider (GSC).
“When BBC first began distributing GSC, it was a very small brand and had fewer than 400 accounts,” says Oren Bitan, a shareholder in law firm Buchalter’s Los Angeles office, the law firm who represented BBC in court.
“At the time, BBC was called Wine Warehouse, and they really helped build GSC up, putting them into chain stores and distributing into Southern California,” Bitan continues. “They really helped build them from a small brand to a significant one, so GSC believed it was outgrowing Wine Warehouse and wanted to move to the bigger beer distribution network.”
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