Inside Heineken’s limited-edition NA beer campaign at the US Open
August 19, 2025
By: Gabriela Barkho
Oren Bitan, chair of Buchalter’s wine, beer and spirits industry law group, said that NA beer is a “bright spot” in the declining beer market.
“It makes perfect sense that a big supplier like Heineken would double down in the space and try and capture some of that market share,” Bitan said. On-premise marketing at entertainment and sporting events is a major opportunity for trial, he continued.
To read more, click here.
