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‘Bait and Switch’ Advertising Brings $16 Million Verdict

Commentary by Kitty Juniper

Healthcare Risk Management, October 1, 2016

Kitty Juniper comments as a jury awarded a plaintiff $16 million in a malpractice case that involved the hospital’s marketing. The woman alleged she was misled by the advertising when choosing where to deliver her baby.

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  • Kathleen (“Kitty”) Juniper

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