July 29, 2015
By: Kara Lyons
Social media has made corporate brand and reputation management more challenging, while at the same time fundamentally altering an employee’s privacy profile. Information posted by or about an employee can have a deeply negative impact on a company’s image, and the rapidity of its spread can be astounding. Companies are responding by more carefully monitoring employees, including employees’ presence on social media.
The advent of “big data” allows companies to rapidly analyze large amounts of information and sift out the data relevant to its own employees, and gives employers even more tools to manage reputational risk through monitoring employee behavior. Common security technology allows companies to access personal information stored on company devices. The availability of this technology eases companies’ ability to manage their brand and reputation. Where is the desire and responsibility to manage company reputation limited by an employee’s right to privacy?
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