Thomas O’Connell Quoted in 1851 Franchise

Understanding Franchise Advertising Law

May 30, 2024

By: Morgan Wood

“Franchise advertising laws are akin [to] our industry’s caveat emptor (let the buyer beware),” said Tom O’Connell, franchise attorney at Buchalter. “Requirements like not including inferences that profits are assured, the purchase of a franchise is a safe investment or that failure is impossible ultimately helps protect franchisors from hasty investors and lawsuits based on buyer’s remorse.”

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