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Trademarks 101 for Startups-Basic Strategies

Orange County Business Journal

By: Farah Bhatti

“Young companies always struggle to balance the protection of intellectual property with financial considerations to ensure their rights aren’t left open to third-party infringement. Strategies for protecting IP, especially trademarks, vary depending on the nature of the goods or services being provided, as well as the publicity and the places where the products and marks will be used, as well as other factors.”

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