Larry Steinberg is Chair of the firm’s Multi-Level Marketing Practice Group. He focuses his practice on complex business litigation, representing both plaintiffs and defendants in all aspects of civil litigation.
Mr. Steinberg is recognized as a national thought leader in the direct selling space. Ever since 2007, when he was tapped to represent BurnLounge as lead counsel in its seven-year struggle against the Federal Trade Commission, Larry has concentrated his dispute resolution, compliance, and regulatory talents on the unique aspects of network marketing. A partner in the Los Angeles-based Buchalter law firm, His is one of only two law firms to actually go to trial against the FTC in a “pyramid lawsuit” in the last twenty years. Larry’s deep experience has given him a sophisticated understanding of the current regulatory environment and how the FTC and state and local regulators view issues such as retail sales, products, pyramid analysis, and false and misleading income claims. He counsels direct sales companies in connection with a wide variety of issues including the discipline and termination of distributors, cross-marketing and improper solicitation, misappropriation of trade secrets, trademark and copyright infringement, and unfair competition.
During his 40-year career, Mr. Steinberg has handled a wide variety of matters, focusing his practice on claims involving intellectual property (including copyright, trademark, false advertising, unfair competition, and trade secrets), disputes pertaining to multilevel marketing and the direct sales industry, disputes involving the entertainment and apparel industries, and partnership and corporate disputes. Though believing that a negotiated settlement is often in the client’s best interests, Mr. Steinberg is a litigator who, when appropriate, takes cases to trial, having had dozens of bench trials, jury trials, appeals and arbitrations in state and federal courts around the country.