Philip Nulud

Trademark Strategy, Prosecution, and Portfolio Management

Philip Nulud advises companies on establishing, protecting, managing, and monetizing trademark portfolios in the United States and internationally. Having handled thousands of domestic and international trademarks, he provides guidance across the trademark lifecycle, from clearance and prosecution to portfolio strategy, licensing, enforcement, and defense.

His trademark work is informed by substantial experience with luxury goods, fashion, apparel, footwear, retail, food products, beauty and wellness, and other consumer-facing brands. He helps clients align intellectual property protection with new products, brand expansion, licensing opportunities, advertising campaigns, social media activity, and international growth.

Matters Include:

Intellectual Property Litigation and Enforcement

Philip Nulud represents clients in disputes involving trademarks, copyrights, trade dress, patents, right of publicity, domain names, and other intellectual property rights. His experience includes achieving a successful outcome for a leading household food product brand in a complex copyright, trademark, and trade dress infringement action, as well as successfully defending a high-end luxury fashion brand against trademark infringement claims brought by a globally recognized fashion house.

He also helps brands respond proactively to unauthorized uses, copycat websites, counterfeit products, and competitive threats. His approach combines litigation and enforcement experience with a broader understanding of portfolio management, licensing, advertising, social media, and international brand strategy.

Matters Include:

Copyright and Patent Protection

Philip Nulud counsels clients on the protection and enforcement of copyrights and patents as part of broader intellectual property and brand strategies. His patent-related experience includes representing a major global footwear brand in developing, obtaining, protecting, and enforcing trademarks and patents relating to its products in the United States and worldwide.

His copyright experience includes litigation, product and creative-content protection, online enforcement, and guidance concerning images and other intellectual property used by luxury and consumer brands.

Matters Include:

Licensing, Sponsorships, and Commercial Brand Transactions

Philip Nulud advises brands, manufacturers, retailers, celebrities, athletes, influencers, and licensing agencies on intellectual property licensing and related commercial relationships. His representative work includes worldwide licensing matters for Badgley Mischka and licensing programs involving household names, television and movie studios, professional sports leagues, sports teams, celebrities, athletes, and influencers.

He also represents brands and individuals in sponsorship, influencer, and name, image, and likeness arrangements. This includes matters involving the use of a person’s name, image, likeness, or persona in artificial intelligence and digital environments.

Matters Include:

Internet, E-Commerce, Social Media, and Domain Names

As Co-Chair of Buchalter’s Internet Law, E-Commerce & Social Media Industry Practice, Philip Nulud advises clients on legal issues involving online commerce, social media use, digital branding, domain names, online scams, and Internet-based infringement.

He has taken down hundreds of copycat domain names for fashion brands, retail stores, famous musicians, and consumer product companies. He also assists clients with social media usage policies, influencer relationships, online advertising risk, and the protection of brands and personal identity in digital environments.

Matters Include:

Fashion, Luxury Brand, and Consumer Products Law

As Chair of Buchalter’s Luxury Brand Industry Practice, Philip Nulud works extensively with fashion houses, apparel and footwear companies, streetwear brands, retailers, manufacturers, licensing agencies, and consumer products companies. His work includes protecting trademarks, copyrights, images, designs, patents, and other intellectual property associated with valuable consumer brands.

He supports clients through brand launches, new collections, international expansion, advertising campaigns, social media initiatives, licensing programs, infringement disputes, and portfolio management. He also teaches Fashion Law as an adjunct professor at Loyola Law School Los Angeles.

Matters Include:

Marketing, Advertising, Influencer, and Publicity Rights

Philip Nulud advises companies and individuals on the intellectual property and legal risks associated with marketing, advertising, social media, sponsorships, endorsements, and influencer campaigns. He has assessed advertising campaigns and social media posts for consumer-facing businesses and has represented both brands and talent in influencer and sponsorship transactions.

His experience includes name, image, and likeness arrangements, right of publicity claims, and the use of a person’s persona in artificial intelligence and digital environments.

Matters Include:

Outside General Counsel Services

Company leaders turn to Philip Nulud as outside general counsel in addition to seeking his intellectual property advice.

His documented intellectual property, licensing, advertising, social media, Internet, and brand-management experience allows him to advise clients with an understanding of the commercial importance of their brand assets and business relationships.

Matters Include:

• Chair, Buchalter Luxury Brand Industry Practice
• Co-Chair, Buchalter Internet Law, E-Commerce & Social Media Industry Practice
• Partner, Buchalter Los Angeles Office